Search Engine Optimization (SEO) is the process of improving the visibility of a website or webpage on search engines. Think about it as marketing your business online, but instead of putting an ad in a magazine or TV at prime time viewing hours, you're making sure potential customers can find you when they want to buy something from you. SEO is a complex topic – there's actually an entire industry built around it – but don't let that intimidate you. While there are many resources for learning
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